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Sony Music · Single release · Latin America

Carlos Vives called every fan.

A new single, and a call from the man who sang it.

A new single usually arrives as one more link. For “Robarte un Beso,” fans got Carlos Vives instead: a message from his studio with their name, a call to their phone, and a signed photo made out to them.

Results

One-of-ones in the first 12 hours
204K
Click-through rate
3.5x

How it felt

  1. You type your name and your phone number.
  2. Carlos answers from his studio: “Hello, Catalina. How are you?”
  3. Your phone rings. It's him, saying thanks, with a signed photo made out to you.

Let’s make your first million one-of-ones.

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