The whole stadium sang to every member.

For a Real Madrid member, a birthday email from the club was just another email. We turned it into a film for each member: their name in the stands, the stadium announcer wishing them a happy birthday, and a full stadium singing to them.

Results

Click-to-open

65%

Watched to the end

87%

How it felt

1. The birthday email arrives with the member's name in it.
2. The film opens in the stadium. Their name is on the banners.
3. The announcer says it, and the stands sing “Happy Birthday.”