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Iberia · Three Kings' Day 2021 · Spain

The Three Wise Men called every child.

No parade that year. So the Kings called.

In Spain, Three Kings' Day belongs to the parades, and that year they were canceled. So the Three Wise Men came to every home instead: a video call with each child, by name, on behalf of Iberia. Families filmed the moment and shared it everywhere.

Results

Video calls made
7M
Site visits
12M

How it felt

  1. A parent sets up the call with the child's name.
  2. The phone rings. It's Caspar.
  3. The Kings talk to the child by name, on video, and the family keeps the call.

Let’s make your first million one-of-ones.

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